Founders

Gisela Rocha
Gisela Rocha

Gisela Rocha is a first generation immigrant, a mom of three, and the founder of Untamed Naturals. She grew up watching her grandmother solve everyday problems with simple remedies, resourcefulness, and a whole lot of love. Years later, after becoming a mother and walking alongside her husband through cancer, she found herself searching for that same sense of simplicity again. That journey reshaped the way she thinks about wellness, business, and what truly deserves a place in our homes. Over the last six years, Gisela has grown Untamed Naturals from her kitchen into a brand carried in nearly 100 retail locations across the country. Her mission isn't to create more products. It's to help families own fewer, better ones. She believes trust should always matter more than trends, and that the products we keep in our homes should earn their place by being used, loved, and passed from one generation to the next. Above all, Gisela believes meaningful businesses are built the same way meaningful relationships are, with honesty, consistency, and showing up when people need you. Whether she's talking with customers, fellow founders, or another parent trying to simplify life, her hope is always the same: to help people feel a little less overwhelmed, a little more connected, and reminded that sometimes the simplest things are the ones that last the longest. A vote for Gisela is a vote for embracing what really matters. It's a vote for choosing trust over trends, believing wellness doesn't have to be complicated, and supporting products that earn their place in our homes. With your vote, we can continue building the next generational wellness staple, one trusted home at a time.

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Nesha Brown
Nesha Brown

Nesha knows what it means to rebuild from nothing. Before she turned 20, she'd lost both of her parents, and with them went the safety net most people assume will always be there. There was no family wealth to fall back on, no financial cushion, no roadmap. Just the question every young person in that position eventually has to answer: how do you build stability when you're starting from zero? That question became the foundation of everything she's built since. She learned, the hard way, that financial resilience isn't just about discipline or willpower. It's about systems. It's about having tools that meet people where they are, not where a traditional bank assumes they should be. That lesson is what drives her work today, as Executive Director of Mint To Prosper Foundation and the Tech Founder behind PurposeMint. Nesha Brown, founder of PurposeMint, is creating tools that help individuals build financial stability from the ground up. By integrating micro-savings technology into existing banking systems, PurposeMint aims to help more households create a foundation for long-term financial health. For her, this isn't an abstract market opportunity. It's personal. She built PurposeMint for the version of herself who needed it most, and for the millions of ALICE households (Asset Limited, Income Constrained, Employed) who are working hard but still one emergency away from falling behind. Her story is proof that with the right tools, rebuilding isn't just possible. It's repeatable. Your vote is what opens the next door. Cast it for Nesha.

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Urina Harrell
Urina Harrell

Urina Harrell is a founder, operator, and civic leader working at the intersection of culture, capital, and community-driven economic growth. Her work has been recognized by the California Secretary of State and acknowledged at the ESPY Awards for contributions to high-impact, athlete-led philanthropic initiatives. She is the Founder and CEO of Vox Pop Branding, a strategic firm launched in 2013 that designs initiatives leveraging sports, entertainment, and tourism to drive measurable local impact. She also serves as President of the Long Beach Community Land Trust, where she advances affordable housing strategy, long-term community ownership, and place-based economic development in Southern California. During the COVID-19 pandemic, Urina led efforts to prevent local businesses from permanently closing through an initiative she and two colleagues launched called Project Business Lift. An independent study conducted by California State University, Long Beach, later found that her territory, Long Beach’s 9th District, was the only region in the city to experience net business growth during the pandemic, positioning the work as a model for community-centered economic resilience. The program has since been institutionalized by the City of Long Beach as the Business Navigator Program within the Economic Development Department. Her client portfolio includes 2x NBA Champion Jrue Holiday, Soccer Hall of Famer Lauren Holiday, and other current and retired professional athletes. Across these partnerships, she structures initiatives that translate cultural influence into durable economic opportunity for cities and underserved communities. Urina advises on strategies connecting athletes, brands, and institutions to build long-term community wealth.

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