Founder

Gisela Rocha is a first generation immigrant, a mom of three, and the founder of Untamed Naturals. She grew up watching her grandmother solve everyday problems with simple remedies, resourcefulness, and a whole lot of love. Years later, after becoming a mother and walking alongside her husband through cancer, she found herself searching for that same sense of simplicity again. That journey reshaped the way she thinks about wellness, business, and what truly deserves a place in our homes.

Over the last six years, Gisela has grown Untamed Naturals from her kitchen into a brand carried in nearly 100 retail locations across the country. Her mission isn't to create more products. It's to help families own fewer, better ones. She believes trust should always matter more than trends, and that the products we keep in our homes should earn their place by being used, loved, and passed from one generation to the next.

Above all, Gisela believes meaningful businesses are built the same way meaningful relationships are, with honesty, consistency, and showing up when people need you. Whether she's talking with customers, fellow founders, or another parent trying to simplify life, her hope is always the same: to help people feel a little less overwhelmed, a little more connected, and reminded that sometimes the simplest things are the ones that last the longest.

A vote for Gisela is a vote for embracing what really matters. It's a vote for choosing trust over trends, believing wellness doesn't have to be complicated, and supporting products that earn their place in our homes. With your vote, we can continue building the next generational wellness staple, one trusted home at a time.