Founders

Lisa Bailey
Lisa Bailey

Lisa’s journey began on a personal note. Teaching her teenager to drive amidst a rapidly evolving era of vehicle automation, she encountered firsthand the complexities of modern driving technology. This experience ignited her passion for demystifying ADAS and empowering drivers with practical, accessible knowledge. "The level of technology in today’s vehicles demands a new approach to consumer education,” Lisa notes. “We need solutions that resonate with drivers, fostering both understanding and trust in these systems." Under Lisa's leadership, FeaturesFirst Auto has become a transformative force in transportation safety. She has developed innovative training programs tailored to the diverse needs of drivers, from teens to seniors, ensuring that education is consumer-friendly, relevant, and non-technical. Her work also extends to promoting zero-emission vehicles, further aligning with her vision for a safer and more sustainable future. As a thought leader, educator, and speaker, Lisa brings together public and private stakeholders to tackle consumer understanding challenges in transportation technology. Her efforts are paving the way for a cultural shift in how society views and adopts safety innovations. FeaturesFirst Auto's impact has not gone unnoticed. The organization has been recognized by the Nasdaq Entrepreneurial Center, Dallas Innovates, The Dallas Morning News, Wells Fargo, and AEG. It has participated in prestigious programs, including the Toyota Mentorship Program, Capital One Mobility Impact Accelerator, Israel Innovation Academy, USC EdTech Accelerator, and Dartmouth’s Tuck School of Business Diverse Business Executive Program. Lisa Bailey’s mission is clear, to save lives, foster innovation, and reshape how drivers engage with the vehicles of tomorrow. Through FeaturesFirst Auto, she continues to challenge norms, inspire change, and lead the charge toward safer roads and smarter driving.

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Diana Muturia
Diana Muturia

I turn adversity into opportunity. I came to the US when I was 18 years old by myself to study math and mechanical engineering. Unfortunately in my last year, my new math advisor looked me in the face and said "You don't seem to look like an engineer" and my scholarships and grants disappeared that semester. I found myself as a homeless dropout far away from home, and cleaning homes to survive. Even though it was a dark time for me, I got to meet other cleaners in my community and we shared the same challenges. So I decided to do something about it. I prototyped Clyn, a marketplace app at the time, that connected homes to cleaners. Because my background at that time was not programming, I used contractors four times and failed four years in a row. Then the pandemic hit. I said to myself, "I'm broke, and the world has stopped. I'll just sit down, learn how to code and do it myself." We built the first clunky (and really ugly) app but it worked. It taught me what to look for in a team and how to communicate business needs with developers. Not only did we get the first version out, we also got the second version out in the market and we have an impressive growing user base. Now, we help vacation rentals and their cleaning crews stay on top of guest turnovers through the first CleanOps AI teammate, and now available across the US, the UK, Africa and Australia. Looks like my former math advisor was right. I don't seem to look like an engineer. I AM an engineer.

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