Founder

Lisa’s journey began on a personal note. Teaching her teenager to drive amidst a rapidly evolving era of vehicle automation, she encountered firsthand the complexities of modern driving technology. This experience ignited her passion for demystifying ADAS and empowering drivers with practical, accessible knowledge. "The level of technology in today’s vehicles demands a new approach to consumer education,” Lisa notes. “We need solutions that resonate with drivers, fostering both understanding and trust in these systems."

Under Lisa's leadership, FeaturesFirst Auto has become a transformative force in transportation safety. She has developed innovative training programs tailored to the diverse needs of drivers, from teens to seniors, ensuring that education is consumer-friendly, relevant, and non-technical. Her work also extends to promoting zero-emission vehicles, further aligning with her vision for a safer and more sustainable future.

As a thought leader, educator, and speaker, Lisa brings together public and private stakeholders to tackle consumer understanding challenges in transportation technology. Her efforts are paving the way for a cultural shift in how society views and adopts safety innovations.

FeaturesFirst Auto's impact has not gone unnoticed. The organization has been recognized by the Nasdaq Entrepreneurial Center, Dallas Innovates, The Dallas Morning News, Wells Fargo, and AEG. It has participated in prestigious programs, including the Toyota Mentorship Program, Capital One Mobility Impact Accelerator, Israel Innovation Academy, USC EdTech Accelerator, and Dartmouth’s Tuck School of Business Diverse Business Executive Program.

Lisa Bailey’s mission is clear, to save lives, foster innovation, and reshape how drivers engage with the vehicles of tomorrow. Through FeaturesFirst Auto, she continues to challenge norms, inspire change, and lead the charge toward safer roads and smarter driving.