Founder

Ylorie Taylor is an award-winning beauty industry executive and the creative force behind HUE Affair—a vibrant beauty and lifestyle marketplace that connects multicultural brands with the consumers who fuel them. With over two decades of experience shaping brand strategy, retail partnerships, and community engagement, Ylorie has built HUE Affair into a movement that celebrates identity, empowers entrepreneurs, and transforms the beauty shopping experience. Having coached and helped 100+ brands and businesses scale, she's channeling her expertise with a vision to grow HUE into a year-round platform that drives measurable impact across the multicultural beauty economy.