OOLI

OOLI

With over 17 years of growth and the many environments my locs and I have ventured into, it came time to create a hair care line specifically dedicated to the unique care that goes into cultivating them. OOLI was birthed in the summer of 2018 as an ode to my loc love story, but more importantly to those who love theirs too. I just knew that if my locs flourished from what I made, it would be something absolutely worth sharing. In the world of natural hair and controversial labels, both women AND men deserve products with ingredients they can actually trust. Whether your locs are short, long, curled; there’s a little something for everyone looking to keep their crown of glory refreshed and on point!

Founder JESSICA PRITCHETT

Meet the Founder