Founder

Rise and Ritual is led by founder and CEO Taylor Nickens, a herbalist, wellness practitioner, and experienced event producer. Taylor brings a rare combination of scientific training and herbal expertise, holding a B.S. in Health and Society and years of research experience across hospitals and labs in Vancouver, Spain, Texas, Philadelphia, and the National Institutes of Health in Maryland. She initially trained as a physician-scientist and spinal surgeon, which informed her understanding of the body and the importance of preventative, holistic health practices. Building on this foundation, Taylor studied herbal medicine and yoga in Peru, completed a two-year herbal apprenticeship in Massachusetts, and worked at a Philadelphia-based apothecary, shaping Rise and Ritual’s philosophy that healing should be both effective and accessible. She has produced wellness festivals, pop-ups, and international retreats, translating her expertise into immersive, community-centered experiences that bridge holistic wellness with creative expression. Taylor also oversees product development, retail operations, and strategic partnerships, ensuring both operational excellence and sustainable growth for Rise and Ritual.