Founder

I started my fragrance brand, EGAHSI, four years ago. It’s been an incredible journey — one that taught me the highs and lows of being a small business owner. But along the way, I saw firsthand how challenging it is to navigate the pop-up market world — the very space that drives most of my revenue.
That experience inspired my co-founder, Raheeq, and me to build MarkitIt, an AI-powered platform solving the everyday struggles vendors and organizers face in the pop-up ecosystem.
I’m a Sudanese-American, first-generation founder from New Orleans, now building and creating between NYC and Jersey City.