Founder

Nijeria is the Founder & CEO of TAP Candle Company, a Black woman-owned luxury home fragrance brand that creates music-inspired candles, room sprays, and diffusers. TAP Candles specializes in transforming songs into immersive scent experiences using clean, vegan, sustainable ingredients. Each product features a QR code linking to the track that inspired the fragrance, merging scent, sound, and storytelling in a unique proprietary customer experience.
With professional experience leading Inclusion, Belonging, and Diversity initiatives at Fortune 500 and global companies. Nijeria brings strong expertise in strategic leadership, brand development, and culture-building. This background directly supports TAP Candles's mission to celebrate Black culture, promote wellness through clean fragrance, and create accessible luxury for diverse audiences.

Since launching, TAP Candles has:
• Developed a growing product line using coconut–apricot wax and non-toxic fragrance blends
• Built partnerships across retail, corporate gifting, and marketing activations
• Designed custom fragrance experiences for artists, musicians, and creative brands
• Expanded into experiential products that integrate technology with fragrance
• Established a strong community presence through storytelling, music culture, and sustainable luxury

Nijeria is committed to scaling TAP Candles into a nationally recognized fragrance and lifestyle brand. She focuses on innovation, revenue growth, partnerships, and expanding TAP Candles presence in retail, entertainment, and corporate gifting markets.