Founder

Monisha Edwards is a brand strategist, marketer, and chandler from Fresno, California. She received my Bachelors of Science in Marketing from Fresno State University. Monisha launched Scent & Fire® in 2019 after her father was shot and paralyzed which caused her to have PTSD, Seasonal Affective Disorder, and severe anxiety. Since launching, the brand has gone on to grow from Monisha’s one-bedroom apartment, into a warehouse with a team of 5. Within 2 years, Monisha established notable partnerships including collaborations with Showtime, CBS, and Palmer's, and landed major press features on Essence.com, The Today Show, Fox News, and more.