Founder

With over 8 years of experience in marketing, operations, and strategy across start-up environments, Erica has built a proven track record of leading cross-functional teams to drive brand awareness and customer acquisition. Her approach prioritizes innovation, inclusivity, and measurable outcomes—values that guide every initiative she undertakes.
As founder of bodichem, Erica combines deep industry expertise with an entrepreneurial vision to establish the brand as an internationally recognized and transformative force in the body care space. She is passionate about positively disrupting industries that have stagnated, reimagining what's possible when purpose meets performance.