Founder

FELOH was inspired by my own journey going natural. In undergrad, I cut off my chemically straightened hair to embrace my natural hair texture, but found myself lost when it came to finding "influencers" I could relate to and learn from, and products to use for my unique hair texture. I also wanted to support smaller hair care brands and easily locate brands that were Black, LatinX, or LGBTQ+ owned, but found it challenging to do so.

The combination of my own lived experience and my learnings inspired FELOH. Our deeper mission is to provide a digital space that redefines beauty through the lens of inclusion, self-love, and rewards, so that everyone sees themselves as beautiful and feels valued for their unique perspective.