Founder

Brittany Coleman is a graduate of Duke University and holds an MS in Management from the Wake Forest University School of Business. Over the course of her career, which included leadership and analyst positions for several outdoor and active lifestyle brands, Coleman became increasingly frustrated as she noticed male-run product development and research teams not understanding women or including them in the decision-making process. Coleman founded ToughCutie in 2019, becoming the first and only outdoor sock brand with a majority women-owned value chain, and joining an estimated 1% of founders in the outdoor industry who identify as a person of color.